The Tohoku Spirit: Endeavoring to establish a public relations team at the Tohoku Medical Megabank Organization

Tohoku University established the Tohoku Medical Megabank Organization (TMMO) to conduct massive cohort studies with the aim of monitoring the recovery of the Great East Japan Earthquake victims. Given the unique nature of its objective, the TMMO focuses heavily on research communication and branding with stakeholders, namely, victims and other citizens, to help them participate and understand the importance of sharing health information. This issue features the story of the TMMO’s establishment after the earthquake, and the challenges and the success of the PR team.

Articles

Collaboration Vol. 2 The Tohoku Spirit: Endeavoring to establish a public relations team at the Tohoku Medical Megabank Organization

The Work of a University In-house Designer

“Design is not just what it looks like and feels like. Design is how it...

June 1, 2019 POSTED BY blank:a Editorial Department

Business Vol. 2 The Tohoku Spirit: Endeavoring to establish a public relations team at the Tohoku Medical Megabank Organization

That guy, the magic man

Meet Fuji Nagami, the research communications magic man who launched Science Agora and laid the...

June 1, 2019 POSTED BY blank:a Editorial Department

Impact Vol. 2 The Tohoku Spirit: Endeavoring to establish a public relations team at the Tohoku Medical Megabank Organization

Reconstructing the “academia logic”: Research communications for the Tohoku Medical Megabank Organization

The Tohoku Medical Megabank Organization was established to facilitate the recovery of the victims of...

June 1, 2019 POSTED BY blank:a Editorial Department

Business Vol. 2 The Tohoku Spirit: Endeavoring to establish a public relations team at the Tohoku Medical Megabank Organization

Research communications to make scientists seem approachable and create an image of a beloved university

Noriko Osumi, a professor at the Tohoku University School of Medicine, is a well-known name...

June 1, 2019 POSTED BY blank:a Editorial Department

other features

Vol. 7 Welcome to the new era of open publication

Vol. 6 Making Research Impact Exciting: What Universities Can Learn from REF 2014

Vol. 1 University Research Administrators as strategic management leaders

Vol. 5 Riding The Big Wave Of China’s Academic Internationalization

Vol. 4 The Robust Transformation of South Korean Universities

Vol. 3 The Friendly Solutions Proposed by the Researchers' Community for Child Care Support at Nagoya University

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